Research and strategy on every account, first drafts the same week, and a Context Binder per client that remembers everything — even when your team changes.
Every client and every pitch gets a research report before a plan, and a plan before a draft — so when the client asks why, the answer is already on the page.
Build the launch around first-box conversion. Wholesale waits until there's shelf to fight for.
Cites §2.1 and §3.4Every recommendation is cited back to the research — in the pitch room and in the quarterly review.
Accounts are kept in the gap between the ask and the answer. Swiftly closes it: research, plan, and first drafts land while the question is still warm.
Each client gets a Context Binder — market, voice, messages, every plan you've built. Every project reads it first and adds to it, so the knowledge belongs to the agency, not to whoever held the account.
A category you haven't served, or a person who hasn't touched the account: either way, the research and the Binder do the ramp so the first meeting is about the client's business, not catching up.
Each client has its own workspace and Binder, so accounts never blur. Details on the trust & security page.
Voice and standards are saved per client, every draft is written to them, and your team edits anything before it goes out.
Your agency's. You approve every stage, and your name is the only one the client sees.
Per project: a research report, a strategic plan, and first drafts of every asset — ready for your team's polish. Plans on the pricing page.
Agency plans scale with your client roster.